Jean-marc Xuereb
Marketing Department
ESSEC Business School
France
Biography
Post-Doctoral Fellow, The Wharton School. Ph.D ESSEC Doctorat ès Sciences de Gestion, Université Paris IX-Dauphine.
Research Interest
Management of innovation, management of technology.
Publications
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"Orientacao Estrategice da Empresa e Desempenho dos Novos Produtos" (JM. Xuereb, H. Gatignon), Comportamento Organizacional e Gestao, Jan 1999, Vol. 5, Issue 1 "Strategic Orientation of the Firm and New Product Performance" (JM. Xuereb, H. Gatignon), Journal of Marketing Research, Feb 1997, Vol. 36, Issue 1 "Standardisation ou adaptation des échelles de mesure à travers différents contextes nationaux : l'exemple d'une échelle de mesure de l'innovativité" (JM. Xuereb, S. Nyeck, S. Paradis, J. Chebat), Recherche et Applications en Marketing, Aug 1996, Vol. 11, Issue 3
