Simon Nyeck
Marketing Department
ESSEC Business School
France
Biography
Ph.D. Programme Doctoral, ESSEC Doctorat en Sciences de Gestion, Université Paris IX-Dauphine ITP, IMD Lausanne Glocoll Fellow, Harvard Business School
Research Interest
Luxury Brand Management, Consumption and shopping attitudes towards luxury products - Anthropology of Powerful Brands; Brands Relations with Consumers; Consumer Culture and Qualitative Research; Digital Communication - Leisure and Cultural Activities Consumer Social Responsability
Publications
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"Consumer Orientation Toward Sporting Events: Scale Development and Validation" (F. Pons, . Mourali , S. Nyeck), Journal of Service Research, Feb 2006, Vol. February; vol 8 , Issue Num 3, p. 276‑287 "Luxury Brands Online and Offline: The Case of French Brands" (S. Nyeck), The European Retail Digest, Jan 2004, Issue 41 "Les hommes, leur apparence et les cosmétiques : approche socio-sémiotique" (F. Dano, E. Roux), Décisions Marketing, Jan 2003, Issue 29
