Jonathan Zrihen

Biography

 In 1993, after graduating from the Institut Supérieur du Commerce de Paris (with a Master’s in International Business and Marketing), Jonathan joined the International Marketing Division of the Clarins Group. A year later, he left for Australia where he was tasked with developing the Clarins brand. This first experience abroad as Sales Manager showed him the crucial importance of the “field”, where “you can find all the answers”.   This enriching experience opened up the doors to the Export Zone at Group head office, and he was appointed Export Director in 1996, working in close collaboration with Christian Courtin-Clarins, one of the company founder’s sons who was at that time President of the International Division. Supported by his teams, he strengthened the position of the Group’s beauty and fragrance brands – Clarins, Azzaro and Mugler – in numerous regions of the world including New Zealand, South Africa and of course Asia, a market with great cosmetic potential. It is in this region that he inaugurated and ran the first regional distribution unit based in Singapore. In 1999, he became President of the Asia-Pacific Region and accelerated the presence of the Group’s brands over the entire area, opening up the Chinese, Indian and Vietnamese markets. In the field, he continued to put into practice the philosophy of Jacques Courtin-Clarins: “We have millions of customers, but for us, every customer is unique”.  

Research Interest

 One of his objectives is to help brands continuously reinvent themselves while capitalizing on their differences and assets: listening to and respecting clients, an innate sense of ongoing innovation, creative daring, unique means of expression, a genuine taste for service and an authentic message.   In other words, embody the Group’s promise, made over 60 years ago: “to make life more beautiful” for the client, staff or the planet, with humility, perseverance and passion. “Our success must be guided by the vision of a family who has promised to listen to and love women, to offer them the best products and to give every one of them a unique experience