Lena Patriksson Keller
Director
management
H & M Hennes & Mauritz AB
France
Biography
Lena Patriksson Keller has been Independent Director of H & M Hennes & Mauritz AB since April 29, 2014. She also serves as Member of the board of Elite Hotels and is Chairman of the board of the industry organization Association of Swedish Fashion Brands (ASFB) and Executive Chairman at Patriksson Communication AB. She is also involved in the Prince Daniel Fellowship at the Royal Swedish Academy of Engineering Sciences (IVA). She studied Design and Marketing at Parsons School of Design in New York and at the American University in London. She has worked in the fashion industry for more than 20 years, focusing on branding and communications but also in buying, distribution and product range. She was Global Communications Manager at J.Lindeberg (1996-1998) and worked with Buying & Product Development at H&M (1993-1996). Since 1999, she has been CEO and later executive Chairman of Patriksson Communication AB.
Research Interest
business and administration
