Rob Dorpmans
Associate Professor
Marketing and Management
Laboratory of Zetetics
France
Biography
2009 - present Lecturer Strate gic Marketing and Management ; Academy of Accounting & Financial Managemen t, The Hague University of Applied Sciences, The Hague Project manager development (new) Associate degree programme Project manager (new) Internation al Financial Management & Control programme 2004 - 2009: Entrepreneur ; Focus Marketing & Sales (FMS) BV (Owner), Amsterdam FMS owned 50% of the shares in Two Eyes Company (TEC) BV. TEC was founded in 2004 and manufactured and sold high - end video and audio solutions. The flagship product was a design LCD TV in a cabinet with lift system. Products were sold via distributors in 7 countries. 2002 - 2003: CEO ; PEPC (Satellite Newspapers) Worldwide NV, The Hague PEPC (39 employees, founded in 1999, had o ffices in The Netherlands, Hong Kong and the US) and distribute d globally more than 2 00 international newspapers v ia a satellite network and sold these newspapers through digital kiosks (‘print on demand’). Built a new management team; Developed a business plan and marketing - and sales plan; defined target markets and sales strategy (through direct and indirect sales), established goals and quotas. 2001 - 2002: Lecturer Economics and Strategic Marketing Management ; St. Nicolaas Lyceum, Amsterdam and University of Applied Sciences In Holland, Amsterdam 2000 - 2001 Sabbatical 1994 - 1999: Country Manager North West and South Europe (Benelux, UK, Fran ce and Spain); Banyan Systems , Amsterdam, London, Paris ; Banyan is now part of Unisy s Banyan develop ed and sold (network) software for large corporate networks. Responsible for achie ving revenue and profit targets. Managing 35 employees in 3 offices/countries. Managed th e transition from a software to a services business. 1991 - 1993 Branch Manager Finance; Stratus Computers, Maarssen Responsible for managing a sa les team, selling fault - tolerant computer sy s tems into the insurance and banking market. Selected so f tware applications and developed partnerships . Successful entry in the health care insurance market. 1990 - 1991 Branch Manager Insurance; Unisys Computers, Amsterdam Responsible for developing new product - market combinations and selecting software applications . Successfully sold turnkey projects in to new i nsurance accounts . 1987 - 1989 Director Marketing & Sales; MID/Med ia Informatica Groep, Heemsted e. Software company of 85 employees. Responsible for achieving revenue and profit goals .
Research Interest
Business to Business and Business to Consumer mark ets • Produc t manufacturers and services companies • Mark e t segmen ts: ICT, Media, Hospitality , Consumer E lectronics and Education