Ronnie Ballantyne

Biography

Ronnie BALLANTYNE Lecturer i n Marketing, Glasgow Caledonian University, Division of Fashion, Marketing and Retailing Adjunct Professor in Marketing, IAE, UNS Contact Information Office#MS222 Phone: 00 44 141 331 8232 Glasgow Caledonian University E - mail: R.Ballantyne@gcal.ac. uk Cowcaddens Road Glasgow G4OBA Scotland, United Kingdom Teaching & Professional Experience September 2002 – Present Glasgow Caledonian University, Division of Fashion , Marketing and Retailing - Lecturer in Marketing - d uties includes lecturing on both undergraduate and graduate MBA and MSc Programmes – including MSc in Marketing; MSc in International Fashion Marketing; MSc New Ventur e Creation Management; MSc New G ames Technology and MA Internatio nal F ilm Business. - Taught areas include New Product and Service Development; Consumer Behaviour; Strategic Brand M anagement; Marketing Research and s upervision of undergraduate and post graduate Dissertations January 2009 – Present University of Gl asgow, Department of Managemen t Studies - Lecturer in Marketing - MSc Marketing – Module leader for „ Consumer Behaviour ‟ - September 1997 - 2002 University of Gl asgow, Department of Management Studies - Lecturer in Marketing - Module leader for „The Marketing Function‟ and „Marketing Research ‟ . September 1992 – 2002 SAC – The National College for Food, Land and Environmental Studies. Division of Leisure and Tourism Management – affiliated with the University of Glasgow and Strathclyde University - Lecturer in Marketing – BA Honours in Leisure and Recreation Managemen t; BA Honours in Rural Tourism Management; MPhil in Rural Tourism and Information Management

Research Interest

Fashion Marketing