Sonia Lorenzani
Adjunct Professor
Marketing & Communications
Laboratory of Zetetics
France
Biography
Since 2000 , a regular external contributor to the IAE Nice in creating courses dedicated to e - Business / e - Commerce issues, e - & m - Marketing strategies, and international business communications issues. An overall experience of 22 years in corporate communications and marketing strategies in private entities and institutional bodies, in French and international environments. Latest position as Director for Networks and Partnerships at the inward investment agency for the French Riviera . A s such , in charge of fostering the Côte d’Azur’s strategy aiming at f acilit ating the expansion of territorial networks and technological partnership opportunities. She also served over a period of 10 years as Communications Director an d as such was responsible for the Côte d’Azur’s economic promotion and communication , includin g the external communication strategy for the Sophia Antipolis Science Park
Research Interest
Public Relations