Gomez Pierrick

Biography

Pierrick GOMEZ is Associate Professor of Marketing at NEOMA BS and Director of the Specialised Master in Corporate Communication. He holds a PhD in Management Sciences and graduated from the Université Paris-Dauphine. His research focuses on the role of external and cultural factors on food behaviour and the effectiveness of health communication. He has published in leading national and international academic journals such as Journal of Consumer Psychology, Appetite, Food Quality and Preference, Marketing Letters, Journal of Consumer Marketing, Recherche et Applications en Marketing and Décisions Marketing. His research has been awarded by the Marketing Science Institute (MSI Must Read from 2015), the Academy of Marketing Science (M. Wayne Delozier award for best conference paper 2012), Consult’in France – Syntec Stratégie & Management (Finaliste du Prix académique de la Recherche en Management 2016), Emerald (Emerald Literati Network Awards for Excellence 2016) and ANRT (CIFRE PhD fellowship). He currently serves as an ad-hoc reviewer for Journal of Consumer Psychology, Plos One, Marketing Letters, Journal of Consumer Policy, Public Health Nutrition, Décisions Marketing et Recherche et Applications Marketing. Before joining NEOMA BS, he was Professor of Marketing at the Institut Supérieur de Gestion and Consumer Science Manager at Danone Nutricia Research.

Research Interest

Consumer Psychology, Food Consumption, Health Behaviour, Persuasion