Kuppelwieser Volker Georg
Marketing
Neoma Business School
France
Biography
Dr. Volker G. Kuppelwieser is a Full Professor in Marketing at NEOMA Business School (France). His main research interests lie in Service Management, Organisational Service Behaviour, and Individual Age Perceptions in Services. He previously held several positions in the service industry and has 12 years’ experience of industry. Volker has published in journals such as Marketing Letters, Human Relations, Journal of Business Research, Journal of Service Management, and Journal of Retailing and Consumer Services, amongst others. He has also given numerous conference presentations and serves as a reviewer for several marketing and organisational behaviour journals. Volker also serves as an Editorial Review Board Member for the Journal of Services Marketing and as a reviewing expert for the Alexander-von-Humboldt-Foundation, Germany.
Research Interest
Services Marketing and Management, Individual age perception, Customers' Decision Making, Methodological Advances, Organisational Service Behaviour, Group Services, Customer Contact Scenarios
