Paparoidamis Nicholas

Biography

Nicholas G. Paparoidamis is Professor of Marketing and Head of the Marketing Department at NEOMA Business School. Nicholas’ research focuses on issues related to B2B marketing, services marketing, sales management, digital marketing and marketing strategy. His research appears in numerous top international journals including International Business Review, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Annals of Operations Research and European Journal of Operational Research. He participates each year in all major marketing events (AMS annual, AMA conferences, EMAC, AFM etc). Nicholas serves as an ad hoc reviewer for several journals including the Journal of International Marketing, the Journal of the Academy of Marketing Science, the Journal of Business Research and Industrial Marketing Management, among others. Nicholas has more than 14 years of industry experience in b2b marketing, sales management and digital marketing. He has worked in the past as Marketing Specialist at EFG Eurobank, as a Consultant at European Dynamics S.A., as Marketing Manager of EXODUS S.A. (EXUS) and Managing Director of emphasis marketing services. The last 12 years he has been a consultant to more than 50 firms and organizations and a tutor to more than 50 inter/intra organizational seminars in Greece and France.

Research Interest

Service quality, Customer satisfaction, Service recovery, Marketing efficiency, Supply Chain Management, Relationship marketing, Marketing strategy, Internatioanl collaborative strategy / alliance staffing, Sales management / relationship selling - Leader-member Exchanges (LMX), E-Commerce, Internet Marketing, Business intelligence (banking, retail, manufacturing, telcos), Business process, Management (banking, retail, manufacturing, telcos)