Jean-marc Lehu
AFFILIATE PROFESSOR
Marketing and Communication
Paris School of Business
France
Biography
Jean-Marc Lehu is Affiliate Professor of Communication at Paris School of Business. He teaches brand strategy and related topics in M.Sc and B.Sc. His interests lie in the area of Product development (brand architecture), Ageing problems (brand rejuvenation process), Customer relationship management (brand loyalty strategy), and Communication (branded entertainment).
Research Interest
Marketing and Value Creation
