Shiraz Aouina Mejri
ASSOCIATE PROFESSOR
Marketing and Communication
Paris School of Business
France
Biography
Chiraz Aouina-Mejri (PhD, Paris-Est University) is an associate professor at PSB (Paris School of Business). Her research interests include corporate social responsibility, retailers' marketing and consumer's resistance. Journal of Retailing and Consumer Services. Her research has also been presented at numerous national and international marketing conferences.
Research Interest
Marketing and Value Creation
