Jun Wu

Biography

Jun Wu is an Associate Professor in Management and Marketing at Savannah State University. She studies international business and strategy management. She has published over 20 journal articles, book chapters, book reviews and editorials. Four of her articles are published in “A” journals of Australian Business Deans Council Quality Ranking List, including Management International Review, International Business Review, Journal of International Management, and Journal of Accounting and Public Policy. Her editorials appeared in Financial Times, the leading business newspaper. She serves as Co-Director of ‘Global Logistics and International Business Education Research (G-LIBER)’ Center of Excellence at Savannah State University, Savannah, Georgia. She is also the Associate Editor of International Marketing and Management Research Series.

Research Interest

Jun Wu’s research interests include firm behavior and strategy in emerging markets, the global environment of business and institutions, corporate governance, organizational behavior, advertising appeals, branding and marketing strategy.