Stefan F. Heidenreich

Biography

idenreich studied business management in Kiel . After completing his studies in 1987, he obtained his first position at the US company Procter & Gamble , where he was responsible for the brands Pampers and Ariel. Since 1992, he has worked for the Reckitt Benckiser Group in the Eastern European markets. He then took over the marketing management of the pay-TV Premiere , which had been launched three years ago . There he installed a subscriber counter in the entrance area, which should show his goal 1 million subscribers. He was then employed by Bertelsmann to implement the competition event against Kirchs DF1 in a new concept: Club RTL, In a dramatic competition against Kirch, Mark Wössner drew up the emergency brake and one week later Heidenreich was a member of the Swiss company Hero in 1998 and as chairman of the board.

Research Interest

Heidenreich has been the chairman of the German consumer goods group Beiersdorf since 2012 as the successor of Thomas-Bernd Quaas . [1] His contract, which would have expired in 2015, was prematurely extended until 2019. [2] Heidenreich is active in sports. He was on the surfboard at the end of the 1970s, and he drove races with ground motorcycles. He was the owner of a sailing yacht of the type Class 40 , which participated in international regattas under the name Nivea