Joachim Scholz-ligma
Professor for Market Research and Market Communica
Department of Business and Economics
Berlin School of Economics and Law
Germany
Biography
"1983: Degree in Business Administration 1985: Teaching diploma in business 1987: Doctorate (Dr. rer. pol.) 1987-1991: Head of the International Marketing Services Department at Bayer AG, Leverkusen 1991-1992: Partner at Dr. Hoff und Weidinger, a corporate consultancy firm 1992-1993: Senior manager at Produkt + Markt (an institute for market research, market consultancy and market communication), Wallenhorst / Osnabrück 1993-Feb. 1999: Professor of International Marketing at the University of Applied Sciences in Bielefeld since March 1999: Professor of Marketing Management at the FHW Berlin / BSEL"
Research Interest
"Research into impact of advertising, Empirical measurement of quality of service and advice"
