Christian Homburg
Professor and Chair
Business-to-Business Marketing, Sales & Pricing
Business Information Technology Institute
Germany
Biography
Dr. Christian Homburg is affiliated to Business-to-Business Marketing, Sales & Pricing, Business Information Technology Institute, where Dr. Christian Homburg is currently working as Professor and Chair. Dr. Christian Homburg has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. Christian Homburg is having an active association with different societies and academies around the world. Dr. Christian Homburg made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. Christian Homburg has received several awards for the contributions to the scientific community. Dr. Christian Homburg major research interest involves Market-Oriented Management, Customer Relationship Management, Sales Management, Pricing .
Research Interest
Market-Oriented Management, Customer Relationship Management, Sales Management, Pricing
Publications
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Ch. Homburg, L. Ehm, M. Artz (2015), Measuring and Managing Consumer Sentiment in an Online Community Environment, Journal of Marketing Research, 52, 5, 629-641.
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A. Vomberg, Ch. Homburg, T. Bornemann (2015), Talented People and Strong Brands: The Contribution of Human Capital and Brand Equity to Firm Value, Strategic Management Journal, 36, 2122-2131.
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Ch. Homburg, S. Hohenberg (2016), Motivating Sales Reps for Innovation Selling in Different Cultures, Journal of Marketing, 80, 2, 101-120.
