Elisa Konya-baumbach
Assistant Professor
Marketing & Innovation
Business Information Technology Institute
Germany
Biography
Dr. Elisa Konya-Baumbach is affiliated to Marketing & Innovation, Business Information Technology Institute, where Dr. Elisa Konya-Baumbach is currently working as Assistant Professor. Dr. Elisa Konya-Baumbach has authored and co-authored several national and international publications and also working as a reviewer for reputed professional journals. Dr. Elisa Konya-Baumbach is having an active association with different societies and academies around the world. Dr. Elisa Konya-Baumbach made his mark in the scientific community with the contributions and widely recognition from honourable subject experts around the world. Dr. Elisa Konya-Baumbach has received several awards for the contributions to the scientific community. Dr. Elisa Konya-Baumbach major research interest involves Consumer Psychology & Behavior, Marketing & Adoption of Innovations, International Marketing.
Research Interest
Consumer Psychology & Behavior, Marketing & Adoption of Innovations, International Marketing
Publications
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Feurer, Sven, Elisa Baumbach, and Arch G. Woodside (2016), “Applying Configurational Theory to Build a Typology of Ethnocentric Consumers,†International Marketing Review, 33(3), 351-375.
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Baumbach, Elisa (2016), “The Zero-Price Effect in a Multicomponent Product Context,†International Journal of Research in Marketing, 33(3), 689-694
