Florian Stahl
Professor and Chair
Quantitative Marketing and Consumer Analytics
Business Information Technology Institute
Germany
Biography
Dr. Florian Stahl is affiliated to Quantitative Marketing and Consumer Analytics, Business Information Technology Institute, where Dr. Florian Stahl is currently working as Professor and Chair. Dr. Florian Stahl has numerous publications within the specialty and published in reputed national and international peer-reviewed journals. Dr. Florian Stahl is actively associated with different national and international societies and academies. Dr. Florian Stahl gain recognition among the honourable subject experts with the contributions made. Dr. Florian Stahl is been appreciated by several reputed awards and funding support. Dr. Florian Stahl major research interest is in studies related to Branding and Brand Management, Consumer Behavior and Consumer Choice Models, Digital Marketing, Pricing and Price Strategies.
Research Interest
Branding and Brand Management, Consumer Behavior and Consumer Choice Models, Digital Marketing, Pricing and Price Strategies
Publications
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Stahl, F. / Maass, W. (2006): Adoption and Diffusion in Electronic Markets: An Empirical Analysis of Attributes Influencing the Adoption of Paid Content, Electronic Markets, Vol. 16 (3).
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Ansari, A. / Koenigsberg, O. / Stahl, F. (2011): Modeling Multiple Relationships in Social Networks, Journal of Marketing Research, Vol. 48 (4).
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Stahl, F. / Heitmann, M. / Lehmann D. R. / Neslin, S. (2012): The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin, Journal of Marketing, Vol. 76 (4).
