Jana-kristin Prigge
Assistant Professor
Business-to-Business Marketing, Sales, and Pricing
Business Information Technology Institute
Germany
Biography
Dr. Jana-Kristin Prigge is affiliated to Business-to-Business Marketing, Sales, and Pricing, Business Information Technology Institute. Dr. Jana-Kristin Prigge is currently providing services as Assistant Professor. Dr. Jana-Kristin Prigge has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Jana-Kristin Prigge contributions have acclaimed recognition from honourable subject experts around the world. Dr. Jana-Kristin Prigge is actively associated with different societies and academies. Dr. Jana-Kristin Prigge academic career is decorated with several reputed awards and funding. Dr. Jana-Kristin Prigge research interests include Product and Innovation Management, International Marketing & Management, Sales Management, Digital Marketing.
Research Interest
Product and Innovation Management, International Marketing & Management, Sales Management, Digital Marketing
Publications
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Exploring Subsidiary Desire for Autonomy – A Conceptual Framework and Empirical Findings, 2014, Journal of International Marketing, 22, 4, 21-43, with Ch. Homburg.
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Patient Empowerment: A Cross-Disease Exploration of Antecedents and Consequences, 2015, International Journal of Research in Marketing, with B. Dietz, J. Burton, Ch. Homburg, & W. D. Hoyer, 32, 4, 375-386.
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Organizational Multichannel Differentiation: An Analysis of Its Impact on Channel Relationships and Company Sales Success, 2017, Journal of Marketing, 81, 1, 59-82, with A. Fürst & M. Leimbach.
