Sabine Kuester
Professor and Chair
Marketing & Innovation
Business Information Technology Institute
Germany
Biography
Dr. Sabine Kuester is affiliated to Marketing & Innovation, Business Information Technology Institute. Dr. Sabine Kuester is currently providing services as Professor and Chair. Dr. Sabine Kuester has authored and co-authored multiple peer-reviewed scientific papers and presented works at many national and International conferences. Dr. Sabine Kuester contributions have acclaimed recognition from honourable subject experts around the world. Dr. Sabine Kuester is actively associated with different societies and academies. Dr. Sabine Kuester academic career is decorated with several reputed awards and funding. Dr. Sabine Kuester research interests include Marketing of Innovations, Competitive Marketing Strategy, Marketing Management, International Marketing.
Research Interest
Marketing of Innovations, Competitive Marketing Strategy, Marketing Management, International Marketing
Publications
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Montaguti, E. / Kuester, S. / Robertson, T.S. (2002): Entry Strategy for Radical Product Innovations: A Conceptual Model and Propositional Inventory, International Journal of Research in Marketing, 19(1).
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Kuester, S. / Feurer, S. / Schuhmacher, M. / Reinartz, D. (2015): Comparing the Incomparable? How Consumers Judge the Price Fairness of New Products, International Journal of Research in Marketing, 32(3).
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Kuester, S. / Rauch, A. (2016): A job demands-resources perspectives on salespersons’ market intelligence activities in new product development. Journal of Personal Selling & Sales Management, 36(1).
