Sebastian Hohenberg
Assistant Professor
Business-to-Business Marketing, Sales & Pricing
Business Information Technology Institute
Germany
Biography
Dr. Sebastian Hohenberg is affiliated to Business-to-Business Marketing, Sales & Pricing, Business Information Technology Institute. Dr. Sebastian Hohenberg is currently providing services as Assistant Professor. Dr. Sebastian Hohenberg has published numerous publications in various national and international peer-reviewed journals and presented scientific papers across the world. Because of the active association with different societies and academies as well as the contributions, Dr. Sebastian Hohenberg is been recognized by the subject experts around the world. Dr. Sebastian Hohenberg contributions are appreciated by various reputed awards. Dr. Sebastian Hohenberg clinical and scientific research interests include Sales Management, International Marketing, Innovation Management.
Research Interest
Sales Management, International Marketing, Innovation Management
Publications
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Sebastian Hohenberg, Stephan Mühlhäuser, and Aline Gehring: Business Modelizer – Sustainably Managing Customer Satisfaction, in: Ch. Homburg (eds.): Kundenzufriedenheit (2016), 9th ed., Wiesbaden: Springer-Gabler.
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Sebastian Hohenberg and Christian Homburg: Motivating Sales Reps for Innovation Selling in Different Cultures. Journal of Marketing, March 2016, Vol. 80, No. 2, pp. 101- 120.
