Michael Schlesinger
Professor
Business
Fachhochschule Fulda
Germany
Biography
Professorship for Business Administration and Marketing at the Fulda University of Applied Sciences Doctorate to Dr.rer.oec. Research assistant at the Institute for International Economic Relations at the Technical University of Berlin, research stay in Australia Tutor at the Institute of Economics at the Technical University of Berlin Studied business and economics at the Technical University of Berlin Examination to the Diplom-Kaufmann
Research Interest
Market research and consumer behavior Marketing at the point of purchase Vertical marketing International marketing strategies Marketing for Commodities procurement marketing
Publications
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Symposia at universities of applied sciences at home and abroad
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Lectures at specialist conferences
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Numerous publications in trade journals
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International procurement marketing for medium-sized companies in developing countries
