Reinhold King
Professor
Economics
Fachhochschule Karlsruhe
Germany
Biography
Vita 1973-1978 Studies of industrial engineering with focus on OR / Computer Science at the Technical University of Karlsruhe 1978-1981 Product planning Kienzle apparatuses 1981-1991 Product management, product marketing in the computer field of the Mannesmann Group 1991-1992 Application marketing in a digital company since 1992 Professor of Industrial Goods Marketing at Karlsruhe University of Applied Sciences 1998-2006 Bachelor of Arts 2006-2017 Study Dean Business Engineering Master since 2002 Head of the Steinbeis Transfer Center Technical Sales + Management projects Development of business models for a startup Web monitoring projects in the areas of brand branding, competitor analysis, ingredient branding
Research Interest
Development of business models Competitive Intelligence
Publications
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King, Reinhold (2015). "Analysis d'entreprise à la basis d'une évaluation du business modèle" Congress VSST'2015 VEILLE STRATEGIQUE, SCIENTIFIQUE & TECHNOLOGIQUE, 11-13 May 2015, Granada (Spain)
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King, Reinhold (2015). Valuation of business models from investor view dcif Impulse Event on April 20, 2015 in Frankfurt a. M.
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Bohländer, C., König, R. (2016). B2B companies and social media - A symbiosis? markeZin, Karlsruher Marketing Specialist, issue 7, 2016
