Thomas Otter
Faculty of Economics and Business Administration
Frankfurt University
Germany
Biography
Prof. Dr. Thomas Otter professor of marketing at Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing. His research has been published in Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics, Journal of Business & Economic Statistics, International Journal of Research in Marketing, Psychometrika and Marketing Letters. He is co-editor of "Quantitative Marketing and Economics" and member of the editorial review boards of "International Journal of Research in Marketing", "Marketing Science", and "Transfer - Werbeforschung und Praxis".
Research Interest
Bayesian Methods and Applications in Marketing. Choice Modeling. Conjoint Measurement. Effectiveness of Marketing Actions.
Publications
-
Wachtel, S., & Otter, T. (2013). Successive sample selection and its relevance for management decisions. Marketing Science, 32(1), 170-185.
-
Aribarg, A., Otter, T., Zantedeschi, D., Allenby, G. M., Bentley, T., Curry, D. J., ... & Jedidi, K. (2017). Advancing Non-compensatory Choice Models in Marketing. Customer Needs and Solutions, 1-11.
-
Büschken, J., Otter, T., & Allenby, G. M. (2013). The dimensionality of customer satisfaction survey responses and implications for driver analysis. Marketing Science, 32(4), 533-553.
-
Lenk, P., Dotson, J., Brazell, J., Otter, T., Maceachern, S., & Allenby, G. M. (2009). A probit model with structured covariance for similarity effects and source of volume calculations. Working paper, Fisher College of Business, Ohio State University.
-
Dotson, J., Brazell, J. D., Howell, J. R., Lenk, P., Otter, T., MacEachern, S. N., & Allenby, G. M. (2015). A probit model with structured covariance for similarity effects and source of volume calculations.
