Jana Möller
Business and Economics
Free University of Berlin
Germany
Biography
Academic Positions Since 02/2016 Assistant Professor of Marketing with a focus on Market Communication 07/2011 - 01/2016 Research Assistant, Freie Universität Berlin, Marketing-Department 09/2009 - 06/2011 Research Assistant, Kellogg School of Management, Northwestern University, Marketing-Department 12/2006 - 07/2013 Assistant Editor of jbm (Journal of Business Market Managment) 07/2007 - 08/2009 Research Assistant, Freie Universität Berlin, Marketing-Department 10/2004 - 02/2007 Student Assistant, Freie Universität Berlin, Marketing-Department
Research Interest
Branding and Emotions Product Design Persuasion
Publications
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Möller, Jana & Steffen Herm (2013), Shaping Retail Brand Personality Perceptions by Bodily Experiences, Journal of Retailing, 89, 438–446.
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Herm, Steffen & Jana Möller (2014), Brand Identification by Product Design – The Impact of Evaluation Mode and Familiarity, Psychology & Marketing, 31 (12), 1084-1095.
