Sascha Raithel
Business and Economics
Free University of Berlin
Germany
Biography
since 06/2015 Professorship for Marketing at Freie Universität Berlin 04/2015 - 05/2015 Guest professor for marketing at Freie Universität Berlin 10/2013 - 03/2015 Professorship for Financial Performance-based Marketing and Management (Juniorprofessur) at the Ludwig-Maximilians-University Munich 08/2011 Appointment as "doctor of economics" (doctor oeconomiae publicae) 04/2011 - 09/2013 Assistant Professor ("Akademischer Rat auf Zeit") at the Institute for Market-Based Management (Prof. Dr. Manfred Schwaiger), Ludwig-Maximilians-University Munich
Research Interest
Creation of market-based assets brand strategy Influence of drivers such as advertising and advertising Corporate communication on brand value and reputation Measurement and reporting of market-based Assets
