Hans Pechtl
Professor
General Business Administration
Greifswald University
Germany
Biography
Hans Pechtl is a professor and Chair of General Business Administration, especially Marketing in university of Greifswald.He has published many articles. His current research projects are Gender Differences in Cause Related Marketing.The advertising effect of History Claims.Product Placement on YouTube. Intercultural and intracultural differences. Ambush Marketing. Advertising influence on taste perception.
Research Interest
Hans Pechtl is interested in Business Administration, especially Marketing.
Publications
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Pechtl H (2001) E-Commerce and Marketing, in: Business Research and Practice 2: 109-123.
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Pechtl H (1998) Perception, Image and Attention of TV Advertising, in: Jahrbuch der Absatz- und Verbrauchsforschung 44: 65-86.
