Tillmann Wagner
Professor
Services Marketing
Otto Beisheim School of Management
Germany
Biography
Ph.D., Marketing University of St. Gallen, Switzerland, 2005 Doctoral Visiting Research Fellow University of Florida, Warrington College of Business, Marketing Department, April – September 2004 Master of Business Administration University of Texas-Pan American, 1999 Bachelor of Business Administration, Major: Marketing University of Applied Sciences (now: Leuphana University), Lüneburg, Germany, 1998 Diploma in Languages and International Trade University of Portsmouth, England, 1996
Research Interest
Frontline Marketing, Relationship Marketing, Corporate Social Responsibility in Services
Publications
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Wagner, Tillmann, Thorsten Hennig-Thurau, and Thomas Rudolph (2009), “Does Customer Demotion Jeopardize Loyalty?,†Journal of Marketing, 73 (3), 69-85.
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Wagner, Tillmann, Richard J. Lutz, and Barton A. Weitz (2009), “Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions,†Journal of Marketing, 73 (6), 77-91 [Best Published Paper Award 2009, Oxford University Centre for Corporate Reputation, Saïd Business School, University of Oxford].
