Björn Ivens
Social and Economic Sciences
University of Bamberg
Germany
Biography
Bjoern Ivens is Professor from Department of Social and Economic Sciences , University of Bamberg. Ivens is profound in Organizational Studies, Business Administration, Marketing
Research Interest
Branding, Pricing, Customer Knowledge Management, Marketing Management, Brand, Marketing, Business Ethics, Business Administration, Strategic Marketing, Business Marketing, b2b marketing Market Research, Customer Satisfaction, Management, Social Media Marketing, Brand Management, Marketing Communication, Services Marketing, Advertising, International Marketing, Internet Marketing, Consumer Psychology, Customer Relationship Management, Brand Experience, Consumer Satisfaction, Service Quality, Integrated Marketing Communication, CRM, Sales
Publications
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Organizing for value appropriation: Configurations and performance outcomes of price management
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Partitioned pricing : Review of the literature and directions for further research
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Collaborative Brand Attacks in Social Media: Exploring the Antecedents, Characteristics, and Consequences of a New Form of Brand Crises
