Melissa Hanson
Director of Marketing
Micro Bio Devices srl
Greece
Biography
Marketing leader passionate about building and developing high-performing teams with a culture of accountability and continuous improvement. Experienced in market-driven strategy development, brand building, product management and positioning, content strategy, demand generation and channel marketing. Demonstrated ability to build industry expertise quickly, develop solutions and programs according to market needs, collaborate effectively cross-functionally and achieve results aligned with business objectives.
Research Interest
Marketing leader passionate about building and developing high-performing teams with a culture of accountability and continuous improvement. Experienced in market-driven strategy development, brand building, product management and positioning, content strategy, demand generation and channel marketing. Demonstrated ability to build industry expertise quickly, develop solutions and programs according to market needs, collaborate effectively cross-functionally and achieve results aligned with business objectives.