Francisco Cabanillas
Department of Marketing and Market Research
The Johns Hopkins University
Greece
Biography
Francisco Liébana-Cabanillas (franlieb@ugr.es) is an Assistant Professor and Department Director at the Department of Marketing and Market Research at the University of Granada (Spain) since 2000 and hold a Ph.D. Business Sciences in this university. He has a degree in Business and Administration Science and a Master in Marketing and Consumer behavior, from the University of Granada.
Research Interest
Effectiveness of the mobile and online banking, Internet consumer behavior and e-banking acceptance; the results of which are reflected in various papers (International Journal of Information Management, Expert Systems With Applications, Service Industries Journal, Industrial Management & Data Systems, International Journal of Management Science and Information Technology, etc) which have been presented at the European Marketing Academy (EMAC), International Marketing Trends Conference, Asociación Española de Marketing Académico y Profesional (AEMARK), International Network of Business and Management (INBAM), International Symposium on Management Intelligent Systems (ISMIS), Jornadas Hispanolusas de Gestión, etc., book (Pearson and IGI Global) and chapters in different multidisciplinary books (IGI Global, Springer, etc).
