Fan Tingting
Assistant Professor
Dept of Marketing
Asia-Pacific Institute of Business, The (APIB)
Hong Kong
Biography
ingting Fan is an assistant professor at Department of Marketing, Business School of The Chinese University of Hong Kong. She got her Ph.D. from Stern School of Business, New York University in 2014. She got M.S. in Economics and B.A. in Business Administration at Peking University. Her research interest includes quantitative marketing, consumer experience with high-technology products and services, digital marketing (mobile phone, video games, and online social network), branding, and empirical IO (industrial organization). Her research has won research grants from Wharton Customer Analytics Initiative (WCAI), Marketing Science Institute (MSI), and Product Development Management Association (PDMA). She is now teaching Marketing Management and New Product Management.
Research Interest
Substantive: Consumer Post-Adoption Behavior, New Product Development, Branding; Methodological: Econometric Modeling, Empirical Industrial Organization, Dynamic Structural Models
Publications
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Fan, Tingting, Peter N. Golder, and Kevin Lane Keller (2017), "Brand Preference Evolution Among a Developing Country’s Urban Migrant Consumers: A Framework of Intra-Country Economic, Cultural, and Social Distances", under review of Journal of Consumer Research
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Fan, Tingting, Peter N. Golder, and Eitan Muller (2014), “Dynamics of Multi-Feature Product Usage: Carryover, Spillover, and Social Effectsâ€. - Published in the Marketing Science Institute working paper series Featured in the Marketing Science Institute periodical, Insights from MSI - Featured in the Marketing Science Institute periodical, Insights from MSI
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Fan, Tingting, Peter N. Golder, and Kevin Lane Keller (2017), "Brand Preference Evolution Among a Developing Country’s Urban Migrant Consumers: A Framework of Intra-Country Economic, Cultural, and Social Distances", under review of Journal of Consumer Research
