Guo Liang
Professor
Dept of Marketing
Asia-Pacific Institute of Business, The (APIB)
Hong Kong
Biography
Liang Guo is a Professor of Marketing at Chinese University of Hong Kong. He received a Ph.D. in Business Administration from University of California at Berkeley, and a B.A. in Economics from Beijing University. His research interests include economics of psychology, marketing strategy, industrial organization, and applied economics. His research work has been accepted for publication at the Journal of Economics and Management Strategy, Journal of Marketing Research, Management Science, Marketing Science, and Productions and Operations Management. He is on the editorial boards of International Journal of Research in Marketing and Marketing Science, and serves as the Associate Editor for Quantitative Marketing and Economics and Management Science. He was named the “MSI Young Scholar†in 2009, and the “Cheung Kong Chair Professor†in 2015.
Research Interest
Economics of Psychology; Marketing Strategy; Industrial Organization; Applied Economics
Publications
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Guo, L., and X. Meng,(2015) “Digital Content Provision and Optimal Copyright Protection,†Management Science, 61(5), 1183-1196
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Guo, L., T. Li, and H. Zhang, (2014) “Strategic Information Sharing in Competing Channels,†Production and Operations Management, 23(10), 1719-1731
