Hong Ying-yi
professor
Dept of Marketing
Asia-Pacific Institute of Business, The (APIB)
Hong Kong
Biography
A globally-renowned expert on culture and cognition, multicultural identity and intergroup relations, Professor Hong Ying-Yi is no stranger to multiculturalism, having grown up in colonial-era Hong Kong, where she absorbed both Chinese and Western influences. The editor of over ten books, including The Oxford Handbook of Multicultural Identity, published by Oxford University Press in 2014, Professor Hong has published over 100 journal articles and book chapters and her work has been cited widely in the fields of psychology, business and education. Professor Hong received her PhD from Columbia University and previously taught at the Hong Kong University of Science and Technology and the University of Illinois at Urbana-Champaign. She has received several awards for her pioneering work, including the Otto Klineberg Intercultural and International Relations Award in 2001, International Society for Self and Identity Outstanding Early Career Award in 2004 and Nanyang Award for Research Excellence in 2013. Prof. Hong was elected Fellow of the Association for Psychological Science and the Society of Experimental Social Psychology, and is currently editor of the Advances in Culture and Psychology series published by Oxford University Press.
Research Interest
"culture and cognition, self, identity, and intergroup relations"
Publications
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Cheon, B. K. & Hong, Y. (2017). Mere experience of low subjective socioeconomic status stimulates appetite and food intake. Proceedings of National Academy of Sciences, 114(1), 72-77. doi:10.1073/pnas.1607330114
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Hong, Y., & Cheon, B. K. (in press). How does culture matter in the face of globalization. Perspectives on Psychological Science
