Hu Mandy Mantian
Assistant Professor
Dept of Marketing
Asia-Pacific Institute of Business, The (APIB)
Hong Kong
Biography
Dr. Hu Mandy Mantian is currently working as a Professor in the Department of Dept of Management, Asia-Pacific Institute of Business , hong kong. Her research interests includes Capital market-based empirical accounting research such as analyst and management forecasts, earnings management, and valuation use of accounting information in the equity and debt markets.. she is serving as an editorial member and reviewer of several international reputed journals. Dr. Hu Mandy Mantian is the member of many international affiliations. she has successfully completed his Administrative responsibilities. she has authored of many research articles/books related to Capital market-based empirical accounting research such as analyst and management forecasts, earnings management, and valuation use of accounting information in the equity and debt markets..
Research Interest
Word of Mouth; Network Effects, Social Learning, Social Networks; Consumer Behavior in Dynamic Social Settings; Brand Equity
Publications
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Edited book - Big Data Applications in the Telecommunications Industry (by IGI Global); edited by Ouyang, Ye, Hu, Mantian; ISBN1522517502, 9781522517504
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Hu, Mantian Mandy, and Russell S. Winer. "The “tipping point†feature of social coupons: An empirical investigation." International Journal of Research in Marketing (2016)
