Jia Jamie Jian-min
Professor
Dept of Marketing
Asia-Pacific Institute of Business, The (APIB)
Hong Kong
Biography
Jianmin Jia (Jamie) is a professor and the chairman in the Department of Marketing at the Chinese University of Hong Kong, Chang Jiang Chair Professor appointed by the Ministry of Education, China, and honorary Dean of School of Economics and Management, Southwest Jiaotong University, China. Prof. Jia received his Ph.D. from the McCombs School of Business at the University of Texas at Austin in 1995. He was a visiting scholar at Carnegie Mellon University and Duke University for three years. Dr. Jia was the prize winner of the 1994 Decision Analysis Student Paper Competition sponsored by the Decision Analysis Society of INFORMS (USA), and his dissertation about “Measures of risk and risk-value theory†received Honorable Mention Award from the University of Texas at Austin. Dr. Jia serves as a member of the National MBA Education Supervisory Committee of China, and a member of the Expert Consultation Committee of the Management Sciences Department of the Natural Science Foundation of China. His research and teaching interests include big data marketing, social networks, consumer choice, and decision making. He was an Associate Editor of Operations Research, Academic Trustee of Marketing Science Institute (USA), and Vice Chairman of the Academic Committee of China Marketing Association. Prof. Jia published in Management Science, Marketing Science, Psychological Science, Journal of Consumer Research, Operations Research and other leading international and Chinese journals
Research Interest
Big Data Marketing; Consumer Choice Modelling; Decision Making; Perceptions of Risk; China Marketing
Publications
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Butler, J.C., J.S. Dyer and J. Jia (2006), “Using Attributes to Predict Objectives in Preference Models,†Decision Analysis, Vol. 3, No. 2, pp.100-116.
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Jia, Jianmin, and James Dyer (2009), “Decision making based on risk value tradeoffs,†in The Mathematics of Preference, Choice and Order: Essays in Honor of Peter C. Fishburn, pp. 59-72, edited by Brames et al., Springer-Verlag (Studies in Choice and Welfare Series).
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Jayson S. Jia, Jianmin Jia, Christopher K. Hsee and Baba Shiv (2017), "The Role of Hedonic Behavior in Reducing Perceived Risk: Evidence From Postearthquake Mobile-App Data," Psychological Science, Vol. 28 No. 1, pp. 23–35
