Shen Hao
Assistant professor
Dept of Marketing
Asia-Pacific Institute of Business, The (APIB)
Hong Kong
Biography
Hao Shen is associate professor of marketing at the Chinese University of Hong Kong. He received his Ph.D. in Marketing from the Hong Kong University of Science and Technology. Professor Shen’s research interests include: the effect of mood, the effect of procedural knowledge, culture, and sensory marketing. Professor Shen’s research has been published in journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Experimental Psychology (applied), Journal of Experimental Social Psychology, and Journal of Personality and Social Psychology. He won young contributor award from Journal of Consumer Psychology in 2008, young researcher award from the university in 2011, and was named as Marketing Science Institute (MSI) 2015 young scholar.
Research Interest
Affect and Consumer Information Processing; Automaticity; Knowledge accessibility; Culture
Publications
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Shen, Hao, Meng Zhang, and Aradhna Krishna (2016), “Computer Interfaces and the “Direct-Touch†Effect: Can iPads Increase the Choice of Hedonic Food?†Journal of Marketing Research, Oct, pp. 745-758. (Equal authorship)
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Rong, Chen, Xiaobing Xu and Hao Shen (2017), “Go beyond just paying: Effects of payment method on level of construal,†Journal of Consumer Psychology, vol. 27 no. 2, pp. 207-217. (Equal authorship)
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Yunhui, Huang, Yanli Jia, Robert S. Wyer and, Hao Shen (forthcoming), “Physical Proximity Increases Persuasive Effectiveness through Vivid Mental Imaging,†Journal of Consumer Psychology
