Shen Luxi
Assistant professor
Dept of Marketing
Asia-Pacific Institute of Business, The (APIB)
Hong Kong
Biography
Luxi Shen, PhD from the University of Chicago Booth School of Business, studies judgment and decision making, and consumer behavior. Her recent research focuses on the general topic of uncertainty; for example, she explores when and why consumers expend more effort to earn an uncertain reward than a certain reward. Shen's work has been published in top academic journals, including Journal of Consumer Research, Journal of Marketing Research, Psychological Science, and Organizational Behavior and Human Decision Process.
Research Interest
Judgement and Decision Making; Consumer Behavior; Uncertainty
Publications
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Fishbach, Ayelet and Luxi Shen (2014), “The Explicit and Implicit Ways of Overcoming Temptationâ€, in Dual Process Theories in the Social Mind, ed. Jeffrey Sherman, Bertram Gawronski, and Yaacov Trope, 454-467.
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Shen, Luxi, Ayelet Fishbach, and Christopher K. Hsee (2015), “The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit,†Journal of Consumer Research, 41, 1301-1315
