Wan Lisa C.
Assistant professor
School of Hotel and Tourism Management
Asia-Pacific Institute of Business, The (APIB)
Hong Kong
Biography
Lisa C. Wan is an Assistant Professor of School of Hotel and Tourism Management at The Chinese University of Hong Kong (CUHK) Business School. Professor Wan received her PhD degree in Marketing from CUHK. She was a recipient of the Postgraduate Research Output Award 2008 presented by CUHK. Professor Wan's research interests include services marketing, cross-cultural consumer behavior, and consumer decision making. She publishes regularly in top-tier marketing and hospitality journals: Journal of Consumer Research, Journal of International Marketing, Annals of Tourism Research, International Journal of Hospitality Management, and Journal of Business Research etc. She is the director of The Center for Hospitality and Real Estate Research (CHRER). Professor Wan teaching interests include Strategic Brand Management, Theory Construction for the Hospitality Industries, and Services Marketing. She was a recipient of the Faculty Teaching Award 2012 to 2014 presented by CUHK Business School. She served as a judge for The Hong Kong Corporate Branding Award 2010-2012. She also provides consultancy services to external organizations
Research Interest
Business and Economics
Publications
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Peng, Ling, Lisa C. Wan and Patrick S. Poon, 2014, Self-Discrepancy and Consumer Responses to Counterfeit Products, Chapter 10, Multinationals and Global Consumers: Tension, Potential and Competition. 207-224
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Hou, Yuansi, Yixia Sun, Lisa C. Wan, and Wan Yang, How Can Psychological Contagion Effect Be Attenuated? The Role of Boundary Effect on Menu Design, forthcoming at the Journal of Hospitality and Tourism Research
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Wan, Lisa C. and Robert S. Wyer (2015), "Consumer Reactions to Attractive Service Providers: Approach or Avoid?" Journal of Consumer Research, 42(4), 578-95.
