Yeung Catherine Wing-man

Biography

Professor Catherine Yeung is associate professor of marketing at the CUHK Business School. Prof Yeung joined CUHK in 2015. Prior to that, she was associate professor of marketing at the NUS Business School, National University of Singapore. Her research focuses on the psychology of judgment and decision making. She studies how people make decisions based on feelings, heuristics, and social norms. Her articles have appeared in academic journals such as Journal of Marketing Research, Journal of Consumer Research, Management Science and Journal of Consumer Psychology. Prof Yeung also conducts community-based research, which develops and evaluates interventions that aim at improving individual and community wellbeing. She works extensively with partners including government agencies (e.g., the National Environment Agency of Singapore, Land Transportation Authority of Singapore) and community organizations (e.g., hospital and healthcare centers), who are interested in deriving policy implications based on research findings. HIDE

Research Interest

Community-Based Intervention Research, Decision Making, Information Processing