Zhang Meng
professor
Dept of Marketing
Asia-Pacific Institute of Business, The (APIB)
Hong Kong
Biography
Dr. Zhang Meng is currently working as a Professor in the Department of Dept of Management, Asia-Pacific Institute of Business , hong kong. Her research interests includes Capital market-based empirical accounting research such as analyst and management forecasts, earnings management, and valuation use of accounting information in the equity and debt markets. she is serving as an editorial member and reviewer of several international reputed journals. Dr. Zhang Meng is the member of many international affiliations.She has successfully completed his Administrative responsibilities. she has authored of many research articles/books related to Capital market-based empirical accounting research such as analyst and management forecasts, earnings management, and valuation use of accounting information in the equity and debt markets..
Research Interest
Information Processing; Consumer Decision Making; Psychological Distance; Goal-Directed Consumer Behaviour
Publications
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Huang, Xun, Zhang, Meng, Hui, Michael King-man, Wyer, Robert S., 2014, Warmth and Conformity: The Effect of Ambient Temperature on Product Preferences and Financial Decisions . Journal of Consumer Psychology, vol. 24, pp. 241-250
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Zhang, Meng, Aggarwal, Pankaj, 2015, (equal authorship), Looking Ahead or Looking Back: Current Evaluations and the Effect of Psychological Connectedness to a Temporal Self. Journal of Consumer Psychology, vol. 25(3), pp. 512-518
