Cheung Sau Lan Fanny
City University of Hong Kong
Dr. Fanny Cheung received her Ph.D from University of Bradford and MA from Lancaster University, UK. She has been working in the advertising industry prior joining City University. Her current research focuses on Cross-Cultural Advertising and Service Internationalization. She has involved in research projects funded by National Natural Science Foundation of China. She has also been involved in consultancy work and served as advisor for multinational corporations, educational institutions and public organizations.
Cross Cultural Advertising Advertising in China Service Internationalization