Cheung Sau Lan Fanny
Associate Professor
Marketing
City University of Hong Kong
Hong Kong
Biography
Dr. Fanny Cheung received her Ph.D from University of Bradford and MA from Lancaster University, UK. She has been working in the advertising industry prior joining City University. Her current research focuses on Cross-Cultural Advertising and Service Internationalization. She has involved in research projects funded by National Natural Science Foundation of China. She has also been involved in consultancy work and served as advisor for multinational corporations, educational institutions and public organizations.
Research Interest
Cross Cultural Advertising
Publications
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Fanny S.L. Cheung, Wing-Fai Leung (2007), "International Expansion of Transnational Advertising Agencies in China: An Assessment of the Stages Theory Approach"", International Business Review, Vol. 16, Issue 2, pp. 251-268.
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Wing-Fai Leung and Fanny S.L. Cheung (2007), "Valuation Effects of International Joint Venture Formation: Hong Kong Listed Companies", Applied Financial Economics Letters, Vol. 3, pp. 349-357.
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Guo Guoqing , Fanny S L, Cheung, Wing-Fai Leung and Cheris Chow (2006), "Attitudes Towards Internet Advertising: A Cross-Cultural Study", International Journal of Internet Marketing and Advertising, Vol. 3, No.2, pp. 158-176.
