Chris Fei Shen
Associate Professor
Department of Linguistics and Translation
City University of Hong Kong
Hong Kong
Biography
Dr. Guanxiong Huang recently received her doctoral degree in Media and Information Studies from Michigan State University. Her research interests are in the uses and effects of digital media technologies in persuasive communication, with a focus on the effectiveness of cross-platform advertising campaigns. She also investigates consumers’ psychophysiological responses to various advertising appeals and design elements in digital media contexts.
Research Interest
Advertising Production and Management
Publications
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Wang, T., & Shen, F. (2017). The Impacts of Online Grassroots Criticism on Citizen Satisfaction With Government: An Inconsistent Mediation Model, International Journal of Communication,11, 113–136. [SSCI]
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Shen, F. (2017). Internet Use, Freedom Supply, and Demand for Internet Freedom: A Cross-National Study of 20 Countries. International Journal of Communication, 11, 2093–2114. [SSCI]
