Dong Chuoyan Maggie
Associate Professor
Marketing
City University of Hong Kong
Hong Kong
Biography
Dr. Maggie Chuoyan Dong received her Ph.D. in Marketing from School of Business at the University of Hong Kong, Hong Kong, and M.Sc. and Bachelor Degree in International Business from School of Management at Fudan University, China. Her primary research interests are in the areas of channel management and inter-firm relationships.
Research Interest
Channel governance, interfirm relationships, and network analysis
Publications
-
Xiaoxuan Zhu, Maggie Chuoyan Dong, Jibao Gu, and Wenyu Dou (2017), "How Do Informal Ties Drive Open Innovation? The Contingency Role of Market Dynamism", IEEE Transactions on Engineering Management, 64, 2, 208-219.
-
Dong, Maggie Chuoyan, Yulin Fang, and Detmar W. Straub (2017), "The Impact of Institutional Distance on Joint Performance of Collaborating Firms: The Role of Adaptive Interorganizational Systems", Information Systems Research, 28, 2, 309-331.
-
Zeng, Fue, Yunjia Chi, Maggie Chuoyan Dong, and Pei Huang (September 2017), "The Dyadic Structure of Exchange Partners’ Governing-Agency Social Capital and Opportunism in Buyer-Supplier Relationships", Journal of Business Research, 78, 294-302.
