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 dou Wenyu

Professor
Marketing
City University of Hong Kong
Hong Kong

Biography

Dr.  DOU Wenyu is currently working as a Professor in the Department of Marketing, City University of Hong Kong , Hong Kong. His research interests includes China marketing, Advertising; e-commerce, Sustainability; green marketing. He /she is serving as an editorial member and reviewer of several international reputed journals. Dr.  DOU Wenyu is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to China marketing, Advertising; e-commerce, Sustainability; green marketing.

Research Interest

China marketing, Advertising; e-commerce, Sustainability; green marketing

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