Guanxiong Huang
Associate Professor
Department of Linguistics and Translation
City University of Hong Kong
Hong Kong
Biography
Dr. Guanxiong Huang recently received her doctoral degree in Media and Information Studies from Michigan State University. Her research interests are in the uses and effects of digital media technologies in persuasive communication, with a focus on the effectiveness of cross-platform advertising campaigns. She also investigates consumers’ psychophysiological responses to various advertising appeals and design elements in digital media contexts.
Research Interest
Fundamentals of Advertising
Publications
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Zheng, P., Liang, X., Huang, G., & Liu, X. (in press). Communication technology research in Asia: Defining and mapping the field in two decades. Asian Journal of Communication.
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Xu, J. & Huang, G. (in press). Mapping public relations scholarship in Asia: A longitudinal analysis of published research, 1995 to 2014. Asian Journal of Communication.
