Lau Eric K W
Lecturer
Marketing
City University of Hong Kong
Hong Kong
Biography
Dr. Eric K. W. Lau earned his Ph. D. at the City University of Hong Kong in 2004. He has published articles in journals such as the Business Ethics: A European Review, and the Asian Journal of Business and Information Systems. He has also published four books on service quality and IT adoption. Dr. Eric K. W. Lau earned his Ph. D. at the City University of Hong Kong in 2004. He has published articles in journals such as the Business Ethics: A European Review, and the Asian Journal of Business and Information Systems. He has also published four books on service quality and IT adoption.
Research Interest
E-learning, Services Marketing, Social Media Marketing
