Business & Management
Global

Business & Management Experts

Lau Eric K W

Lecturer
Marketing
City University of Hong Kong
Hong Kong

Biography

Dr. Eric K. W. Lau earned his Ph. D. at the City University of Hong Kong in 2004. He has published articles in journals such as the Business Ethics: A European Review, and the Asian Journal of Business and Information Systems. He has also published four books on service quality and IT adoption.

Research Interest

E-learning, Services Marketing, Social Media Marketing

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