Lau Eric K W
Associate Professor
Marketing
City University of Hong Kong
Hong Kong
Biography
Dr. Eric K. W. Lau earned his Ph. D. at the City University of Hong Kong in 2004. He has published articles in journals such as the Business Ethics: A European Review, and the Asian Journal of Business and Information Systems. He has also published four books on service quality and IT adoption.
Research Interest
E-learning, Services Marketing
Publications
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Lau, K. W. (October 2014), "Understanding consumer inferences in the product harm situation", European Journal of Management, 14, 3, 7-12.
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Lau, K. W. and Yao, Y. T. (October 2015), "Music Piracy in China", California Business Review, 3, 2, 47-54, Best Research Publication in Journal Award
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Lau, K. W. and Chan, T. (October 2016), "Loan Impairment Charges Analysis for Business Forecasting in Banking Industry: Hong Kong Case Study", California Business Review, 4, 1, 35-40.
