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Li Yiyan Stella

Assistant Professor
Marketing
City University of Hong Kong
Hong Kong

Biography

Dr. is currently working as a in the Department of Marketing, City University of Hong Kong , Hong Kong. His research interests includes . He /she is serving as an editorial member and reviewer of several international reputed journals. Dr. is the member of many international affiliations. He/ She has successfully completed his Administrative responsibilities. He /she has authored of many research articles/books related to .

Research Interest

Consumption Behavior in Internet Environment, New Generation of Women in China, Consumers in Transitional Economies (China), Value Co-creation, Crowdsourcing

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